Real Estate Facts That Affect Sellers and Buyers

Purchasing a house or selling it is not something that we do on our daily basis. You might do it once in a year or two. Today, getting a real estate property is not an easy task, you will have to check multiple agreement and document in order to buy the original land.

But we think what we know about the real estate business, there are plenty of facts and myths that go around about how the industry actually works. Buying into those might hurt your possibilities of selling or buying homes at the right price.

Recently, technology has changed extremely the way homes are purchased or sold and yet some of the aspects are the same as they were when your friends and family members bought their last home. If it has been a long time since your last agreement, you might actually be surprised at how much has altered.

The web has made all the details available to customers, but not all are equal or even exact. The danger with considering everything you read or hear is real estate folklore might cost you more when it is time to sell or buy a home. These common mistakes that can trip up sellers and buyers.

Set the price of your higher than your expectation

Setting your home for a too high price might actually pay you a much lower price. That is because real estate agents and buyers often don’t look at homes that are appraised above the market value. It is true you can lower the price always, if the home does not gather any offers in the first week. But that comes with its own series of issues.

Not using a real estate agent can get you a better deal

If your house is listed with some of the leading real estate agents, the total sales commission is raised into the price. If you don’t have any agent, then the whole commission will be received by the seller’s agent itself.

Save more by selling yourself

Some might successfully sell their homes on their own, but they might need some basic skill set to get it listed online, market the home to the right buyer, negotiate the contract and then deal with the problems that you face during the loan application or inspection phases. It’s definitely not possible to sell a home on your own, but you can find that buyer get a considerable discount when you do, so what you sum on this business might end up meaning a much lower price. It’s not that hard to sell your house on your own for the same value that you wish to price with a real estate agent, it is definitely not easy.

The market will always arise

In recent years, home sellers and buyers have come across their home value increasing, then a sharp decrease during the downturn of the economy and now another time of increasing value.

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Marketing Your Property to the Right Prospects

Are you marketing a property to sell? Have you considered who it is, exactly, that your marketing should target?

Start by taking a look at what you are marketing and ask yourself, “who would be interested?” To be successful and get the most out of your advertising dollar, narrow your focus to a target audience.

If, for example, you are selling a two story 4 bedroom with a large fenced backyard, your target market is more than likely a family with young children, not a couple in their 60’s.

To be the most effective, your marketing should go something like this (as a general rule, there are, of course, always exceptions):

1 or 2 bedroom apartments, townhomes or condos — single people or young couples just starting out. Families need more space.
Single story condos or townhomes — add 60 something’s to your demographic because they tend to look for homes with low maintenance.
3 bedroom 2 bath homes — young families or older couples looking to downsize. This depends greatly upon the price point and the neighborhood, however. Typically, lower price points are for families just starting out and seniors are able to pay more when downsizing from their larger family residence. Pay attention to neighborhoods that are more family oriented and in good school districts. These areas, naturally, attract families.
4 bedroom homes and larger. Again, you will typically be marketing to families.
Older homes in established neighborhoods tend to appeal to older couples as do maintenance free condos and town homes.
Townhomes and condos with lots of amenities (swimming pools, tennis courts, work-out rooms) appeal to young singles or couples just starting out with good incomes and the desire to play.
3-4 bedroom homes in family neighborhoods with schools and amenities like shopping and movie theaters appeal to young families who want to care for and entertain the children.
Larger homes, 2000-3000 sq.ft. or larger, sell to people who are sizing up (not their first home) who are typically looking for more amenities. They want larger and nicer than what they’ve already owned.

These, of course, are generalities but give you an idea of things to consider when determining your market. The importance is figuring out where to market to find the people who would be interested in your property.

For the younger audience, market through social media like ListingBook, Facebook and Craigslist.
When marketing for seniors, market through mailings and newspapers.
What is your price point? Twenty something’s typically have less to spend than 40 something’s.
Who is your demographic? Retirees? College students? Families?
Where is your property – rural, close to schools and shopping, near medical centers?
Why would someone want to live there? School district, one story, acreage for animals?

I’ve written in the past about marketing but, before you pick your marketing source, determine your prospective buyer and market in a way that will find them.

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Why Using Social Media Marketing for Real Estate?

Your potential clients are using social media. Why aren’t you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you don’t need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just don’t know it. And, that’s why it hasn’t been working to your marketing advantage. You read and commented other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You’ve watched many videos on YouTube. And, you’re a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

Blog for Your Brand – share relevant content with your target market
Facebook Business Page – make “friends” that are interested in your brand, product or services
Twitter Business Account – Share your expertise by tweeting to your online “followers”
LinkedIn – networking for businesses, including B2B
YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for “web log”, is an online journal for your SMM campaign. It’s your company’s opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and able to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of gaining word of mouth advertising to potentially millions of online consumers. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.

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